What is Graphic Design?
“Graphic Design is an interdisciplinary, problem-solving activity which combines visual sensitivity with skill and knowledge in areas of communications, technology and business. Graphic design practitioners specialise in the structuring and organising of visual information to aid communication and orientation.
The graphic design process is a problem solving process, one that requires substantial creativity, innovation and technical expertise. An understanding of a client’s product or service and goals, their competitors and the target audience is translated into a visual solution created from the manipulation, combination and utilisation of shape, color, imagery, typography and space.”