Graphic Design2017-09-27T00:18:58+00:00

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Graphic Design

What is Graphic Design?

“Graphic Design is an interdisciplinary, problem-solving activity which combines visual sensitivity with skill and knowledge in areas of communications, technology and business. Graphic design practitioners specialise in the structuring and organising of visual information to aid communication and orientation.

The graphic design process is a problem solving process, one that requires substantial creativity, innovation and technical expertise. An understanding of a client’s product or service and goals, their competitors and the target audience is translated into a visual solution created from the manipulation, combination and utilisation of shape, color, imagery, typography and space.” [1]

How does Graphic Design help your business?

“Utilizing professional graphic designs can be an integral step in the process of establishing and maintaining a successful business.” [2]

How your business communicates with it’s current and potential clients is a key factor in success. In the same way that you would present yourself professionally in a business meeting with a potential client, your business needs to project it’s value at each and every chance it gets. Think of your brand as a 24-hour business meeting. It’s vital that you make the right impression.

“Design can bring a range of commercial benefits if used systematically across your business. These benefits include:[3]

  • increased sales of your products or services
  • improved market position relative to your competitors
  • greater customer loyalty and fewer customer complaints
  • a stronger identity for your business
  • the ability to create new products and services and open up new markets
  • reduced time to market for new products and services”

Want to know more? Contact us to learn more about the value of graphic design.

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